Helping you OWN your story, PROTECT your story, and TELL your story...
Business communications strategies don't need to be fancy. They need to effectively reach and influence your stakeholders.
Business communications strategies don't need to be fancy. They need to effectively reach and influence your stakeholders.
Burnett Media Strategies will nimbly handle all of your public relations needs, including:
Though based in Milwaukee, WI, Burnett Media Strategies has strong relationships with news media across the United States, Canada, the UK, and EMEA Region. We will pursue positive news coverage and use our relationships to mitigate potentially negative coverage of you and/or your business. Our efforts can help secure new business for you and help maintain current, reliable business.
Crises, even those based on innocent misunderstandings, can damage your reputation and torpedo your business. Burnett Media Strategies will develop your crisis response plan and be on standby to manage your narrative and amplify your message should a crisis occur.
Businesses and nonprofits are only as reputable as their top leaders. Burnett Media Strategies will help you build your brand as a thought leader in your industry and your community by finding and facilitating engagement opportunities for you, including public speaking, expert news media commentary, and industry recognitions and awards.
Only you should own the public narrative about you and your business. Control of your own story can help grow and protect your business. Burnett Media Strategies will develop a news-like storytelling plan for you, draft relevant content, and strategically distribute it on social media and in op-ed form to news media to attract stakeholders.
Whether your community is your industry or the geography in which your business or nonprofit operates, Burnett Media Strategies can help grow your relationships and standing in that community by helping you plan events and by studying and surveying your target communities and generating for you detailed reports on the community's needs and interests.
James Burnett is a veteran public relations executive and award-winning former journalist.
A native of southeast Virginia, James began his communications career as an editorial fellow at the Financial Times, where he was a banking reporter and FT.com stock market editor. He went on to a 16-year news career with the Milwaukee Journal Sentinel, Miami Herald, and Boston Globe, winning or sharing in a National Headliner Award, AP Managing Editor's Award, and Pulitzer Prize, along the way. James was also a contributor to CNN, PRI and NPR.
James ended his news career at the Globe following a team Pulitzer win for coverage of the 2013 Boston Marathon bombing, and moved into public relations as an executive in the top-tier nonprofit sector, then as a higher ed crisis management consultant and speechwriter, and next as as a strategy director for Paris-based, global PR firm, MSLGROUP.
In 2018 James returned to Milwaukee and has worked since then as a consultant, PR director for a startup agency, and head of public affairs and chief of staff for a large law enforcement agency.
A member of the Public Relations Society of America and National Association of Black Journalists, James serves on the boards of several nonprofit institutions, including Wellpoint Care Network, the Jewish Museum of Milwaukee, and Penfield Montessori School. He lives on Milwaukee County's north shore with his wife, two children, and their black lab pup.
Burnett Media Strategies is your agile, one-stop shop for business communications services.
James Burnett founded Burnett Media Strategies to assist growing and established businesses alike, and nonprofits, as well as the busy executive who understands the importance of storytelling but doesn't want or need the pomp and circumstance of many traditional agencies.
When you hire James, you get James, the experienced PR executive performing the high quality work you expect. He does not hand you off to a recent college graduate. And when the scope of your needs exceeds his capacity, James includes his extended team of highly accomplished, business communications and stakeholder engagement experts, to ensure work HE performs for you is done right and in a timely manner.
A business with great public relations counsel can grow its bottom line and make a great impact on its industry, stakeholders, local community and the world. Take the first step: contact us, and together, we will take ownership of your message and get it out to your industry, your stakeholders, your community, and the world.
Milwaukee, Wisconsin, United States
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